Establish your authority and position YOU as the go-to expert in your field.

Transformational business event

for brand-building, media exposure and business growth!

Podcast Guest Appearances

How Smart businesses are building brand

Podcast Guesting Prep School w September Smith


Break Thru with Media Summit stack

3 Days, 20 Industry Experts, and You

Discover how to get invitedfeatured, and promoted

on stages and in media to skyrocket your business


💥 "Media and Speaking for Your Business Growth"

💥 We are sharing the podcast feed for some of the amazing industry experts we have speaking at the Break Through with Media summit – fabulous background and insights on how they help people succeed with media, speaking, publicity, PR – and more!    

Recent Events and Resources

Podcast Guesting - How to Make it Pay
TV and PODCASTS Work Together

Podcasts Guesting – How to Make It Pay

Learning how to strategically utilize podcast guesting is one of the most powerful things you can be doing right now to grow your business! This webinar originally streamed Thur Oct 6.  Catch this info-packed WEBINAR REPLAY to find out:

1. how this is some of the ‘best bang for your buck’ content you could produce for your business

2. the 5 essential steps you need to take to really do it right

3. the do’s and don’t’s of each

Podcasts and TV Appearances – Powerful Players in Your Media Plan

Podcasts and TV can provide Free Media Exposure for your Business ~ if you know what you’re doing.  Join us for this free webinar Wed Sept 1 at 12pm PST   where we will break it down and show you what’s involved. 

Catch this info-packed WEBINAR REPLAY to find out
why you’d want broadcast media for your publicity, how these 2 work together in your sales process and what you need to have in place to strategically utilize these media.

Services I Provide
For My Clients

Podcast Guesting -
Private Program


Done-with-you service, mastering the 5 core elements of strategic podcast guesting, culminating in the recording and production of your premier podcast interview

1:1 Private Program

To explore the potential of an intensive, private approach to working together, please book a call

Learn More

Podcast Guest


Collaborative group instruction to build your 5 core elements of strategic podcast guesting, culminating with final interview simulations.

Podcast Guesting

For those who prefer working in a group setting with more self-direction and collaborative potential

Learn More

Break Through with Media Summit


A twice-annual virtual summit to teach you everything you need to get invited, featured and promoted on stages and in media to go from unknown to sought-after.

Break Through with Media Summit

Find the necessary experts and resources to get the media, exposure, and PR you need to break through

Learn More
1 Million
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GLOBAL Listeners
$ 1 Billion
2021 Ad Spend
1 %
Listeners buy

Essential Steps to Podcast Guesting Success

YOU are a busy person who knows the value of your time; you are using podcast interviews to build brand, audience, network and, ultimately, your business.

The goal is to create a series of powerful content – starring YOU – that sits on 12 of the most influential platforms on the planet.

Each episode acts as your digital PR agent.

That requires an essential 5-step process. Once you have your process in place, it’s rinse-and-repeat marketing gold.

Ready to start?

You can try and figure it out by trial and error - and those errors will be out there, searchable and findable, for years to come - or you can do it right from the start.

Your Signature Brand Story
Strategic guesting requires consistent, effective messaging; random conversations with podcast hosts have poor ROI
Your Target Shows
99% of podcasts will NOT work for you; know how to identify and pitch only the shows that will benefit your particular business
Your Get-booked Strategy
Good podcast shows reject 90% of the pitches they receive; have your 10% strategy on lock
Your Perfect Appearance
You need to eliminate all technical distractions; only lasting impression of your Call to Action remains in people's minds
Your Make-It-Pay Marketing Plan
90%+ of guests miss this step, losing the potential value of their appearances, missing network, audience and lead generation opportunities

Ready to start?

You can try and figure it out by trial and error - and those errors will be out there, searchable and findable, for years to come - or you can do it right from the start.

Hey, nice to meet you!

Done correctly, podcast guest appearances can provide HUGE publicity and opportunities; I want to help you achieve that!

In addition to the tech, strategy and behind-the-scenes info you need to crack the code on successful podcast guesting, the unique expertise I offer my client is the ability to mine the key elements of the journey that made you what you are today – the unique essence you bring to the table – and, combining that with the psychology of persuasion to create your brand story.
1 +
Years of

What they are saying

Michaele P Headshot
Working with September, I went from knowing nothing about becoming a podcast interview guest to successfully doing my first podcast interview to promote my new business; she made it easy! In my career, I never had to tell people what I do, why I do it or how it changes lives. September worked with me to develop the story of what I do in my business, to establish my professional credibility, how I help my clients, how to tell that story in an interview, and to give value to the listeners. She taught me what tools I needed for recording my interviews, or for streaming - she got me 100% interview ready! Every step of the way, it was obvious she wanted me to sound good, look good - and she was strategic about it. I would highly recommend September for anyone who wants to get into podcast guesting or public speaking.
Michaele Potvin,
Limitless Transformation Coaching
Geraldine Swanepeol
In one short conversation, September helped crystallise a few trains of thought, some ideas from books & articles I'd read and conversations I’ve had, that have been drifting around in the back of my thoughts but not coalescing. I have a story to tell, but I’m not telling it well. How can I convince someone else if I cannot articulate my story to myself? How do I tell it authentically but interestingly too? If you’re a woman with a story to tell or wondering if you have a story at all, spend some time in conversation with September- you won’t regret it.
Geraldine Swanepoel,
Partner & Director of Digital Marketing
Nekiah Headshot circle
September - I am overflowing with appreciation for what you've done for me. In my business, I know how I help my clients but sometimes I discount all the things I bring to the table; I struggle to tell the story of who I am and what I do.The time with you has been invaluable to me, you've shown me the important pieces to tell my story with clarity and confidence, to own my worth.Some of the things that I take for granted, important parts of my experience that make me the professional I am, foundational things that have shaped me - you helping me see that in a new light will change the way I express my business, my value and to finally be able to verbalize what makes me so good at what I do.
Nekiah Jackson,
Owner, Pursuit of Profits
Deanna headshot
The biggest things for me was the unwavering support and mentorship I received, September's enthusiasm and her creative ability to see how my business should be expressed. It's inspiring and sparks energy and enthusiasm in me! Another thing is the technical support offered; she really knows her stuff and she's really good at helping people like me who might not have a lot of technical knowledge. I usually tend to try to figure everything out for myself - and I wasted so much time and spent a lot of energy doing that rather than just asking and getting it done. September's knowledge and support was HUGE.
Deanna Leippi
Live Again Counselling
It often takes takes another person to
help us tell our story in a way
that captures our brilliance
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