HOW IT WORKS
Essential Steps to Podcast Guesting Success
YOU are a busy person who knows the value of your time; you are using podcast interviews to build brand, audience, network and, ultimately, your business.
The goal is to create a series of powerful content – starring YOU – that sits on 12 of the most influential platforms on the planet.
Each episode acts as your digital PR agent.
That requires an essential 5-step process. Once you have your process in place, it’s rinse-and-repeat marketing gold.
Ready to start?
You can try and figure it out by trial and error - and those errors will be out there, searchable and findable, for years to come - or you can do it right from the start.
Your Signature Brand Story
Strategic guesting requires consistent, effective messaging; random conversations with podcast hosts have poor ROI
1
Your Target Shows
99% of podcasts will NOT work for you; know how to identify and pitch only the shows that will benefit your particular business
2
Your Get-booked Strategy
Good podcast shows reject 90% of the pitches they receive; have your 10% strategy on lock
3
Your Perfect Appearance
You need to eliminate all technical distractions; only lasting impression of your Call to Action remains in people's minds
4
Your Make-It-Pay Marketing Plan
90%+ of guests miss this step, losing the potential value of their appearances, missing network, audience and lead generation opportunities
5