Podcasts are a Hot 2021 Marketing Channel … Is It Something for My Business? … and Do I Need to Become a Podcaster?? If you are a podcast listener – even an…
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The ROI of Podcast Guesting
I recently co-hosted a Clubhouse discussion with a colleague, debating the questions of “Podcast Hosting or Guesting: Where’s Your ROI?”. I took the #TeamGuesting side of the argument. While I am a podcaster, myself,…
For Online Biz Success: Know Your WHO and Your WHAT
There are two predictable things that new entrepreneurs experience: 1) they hear from every guru, business book, course and program “The first things you have to do is identify your ideal client and…
10 Mistakes to Avoid When Starting an Online Business
This year, thanks to COVID, lockdowns, and many millions of people losing employment worldwide, there is a tsunami of businesses of all forms and feasibility flooding online. Under the…
What’s YOUR Unique Value Proposition?
Whether you’re an online entrepreneur or you’re a real-life “bricks and mortar” entrepreneur dealing with customers face-to-face, it’s crucially important in both scenarios that you have your “Unique Value Proposition”….
