How to Break Through the Noise with Podcast Guesting

Are YOU interested in making podcast guesting work for you and your business?

We are running monthly training events – the PODCAST GUESTING PREP SCHOOL –  to explore the potential for you.  We look at what’s achievable, map it to what your business needs, and lay down the foundation and plan that will make this a powerful weapon in your promotional arsenal.

Wondering how you can have a real business break through in 2022?

[spoiler: for anyone wanting to get a solid foundation under their break-thru podcast guesting this year will want to be there for the next PODCAST GUESTING PREP SCHOOL – 3 days that will change your business – maybe even change your life!]

So you should be – here are some sobering business stats to consider and what they mean for us

Since 2020 the 1st-year business failure rate has inched up to 25% — and when business owners were asked, among their top reasons for failure:

29% said they – Ran out of cash – too slow finding customers and getting to sustained cash flow

19% said they were Outcompeted – not rising above the competition

14% said – Poor Marketing was the cause of their failure – not getting their message, their unique value proposition out to the right audience

So – for the growth and survival of new and established businesses – the imperative for all of us is 

  • you need to get found by more customers, more quickly,
  • you need to stand out from your competition and 
  • you need to effectively get your marketing message out

Right now – the most effective, most accessible way for you to achieve that is harnessing the potential of the podcast platform – more specifically, doing that via podcast guesting.

Podcast Guesting for Business Growth – the podcast for entrepreneurs and thought-leaders

0:00
What if I showed you a process to consistently get high-value content that showcases you and your business? Get it created for you with almost no work on your part? And then have it featured on your behalf on media platforms, where people actually come expressly to find content and solutions, just like yours. And you get all that for free? That’s what strategic podcast guesting will do for you. And that’s what the podcast guesting for business growth podcast is all about. I’m your host September Smith. Today I want to talk about podcast guessing and what it can mean for your business in 2022. Because if you’re someone who’s wondering how you can have a real business breakthrough in 2022, well, podcasting is something you should be thinking about. But in addition, here are some sobering business stats to consider and what that means for us as business people. You know, that usual stat of 20% of businesses failing in their first year well, that is inched up since 2020, to closer to 25% of all businesses, one in four businesses don’t make it past the first year. And when business owners were asked, among the top reasons for the failure of their business, 29% said they ran out of cash, they were just too slow finding customers and getting to sustain cash flow. 19% said that they were out-competed, not rising above the competition, not getting out there and getting ahead of the competition and being found. And 14% attributed it to poor marketing, not getting their message their unique value proposition out to the right audience. So for the growth and the survival of new and established businesses, the imperative for all of us is you need to get found by more customers more quickly. You need to stand out from your competition. And you need to effectively get your marketing message out there to the people that need to hear it. Right now, at this point in time. The most effective most accessible way for you to achieve that is by harnessing the potential of the podcast platform. More specifically doing that via podcast casting. Turn right, podcast guessing is your most effective entry point into a media player that you can be creating for your business that can include guesting and promotion on TV, streaming channels, magazines, radio paid speaking. And, of course, more and more and bigger and bigger podcast guest appearances. All of this to raise you to a whole other level playing in a bigger arena and achieving bigger goals than you have ever envisioned to date. And all of that with podcast casting as that foundation. However, that’s doing it right. Too often, there’s the misperception that just being on a podcast is all that’s involved in podcasting. The average business person either has no idea how to access or harness this amazing opportunity, or if they try, they have little or no success or impact. And they’re locked outside of the enormous potential that successful people are getting with podcast casting. Usually, this is because they don’t have a vision of what the possibilities are for them, nor the clarity on how they can be using podcast casting in a sophisticated way to really have that impact. That’s going to make a difference for their business. And those things we talked about up at the top about getting found more quickly and getting ahead of your competition and getting your marketing message out there. That’s what you want podcast guessing to do for you. In fact, when you’re trying to use podcasts guessing, without that vision, the clarity and strategic direction, well, that can result not just simply in failure to have an impact, it can actually end up doing damage to your reputation, and to your business. That is a problem for business owners, CEOs, thought leaders, entrepreneurs, and changemakers. People who know that they have what it takes. And that’s meant to be playing in a bigger arena reaching more people, people who want to move further faster, who want to break through the noise and have their value recognized. Like I said, done, right, podcasting is the most accessible, most effective tool that you could be using to achieve that. And doing it right starts with a strategic plan based on an informed vision of what’s possible clarity on how that achieves your business goals, and what you need to do to make that happen. And that’s what’s missing from the average person’s approach. But that’s the average person and that doesn’t have to be you. I don’t want it to be you.

4:54
If you’re someone who knows that rising above the competition and elevating your game is essential and also that floundering around and learning by trial and error on how to get there isn’t the way you roll for the people who want to do it right and make this powerfully work for them. I’m inviting you to my live three-day hands-on training event, the podcast, guessing prep school, which is all about those things that most people are missing, having a vision, insight of what’s possible what other people are able to achieve with this tool, having clarity on how that can be used to more rapidly achieve your business goals. And getting direction on where you can go with this amazing opportunity and how to get started. The three days of the podcast guessing prep school is going to give you the opportunity to see examples of what other people are doing the creative ways they are harnessing podcast guessing for their business growth, to absorb these new ideas and concepts, to ask your questions, to get feedback specific to you to be in the energy of other growth-minded people on the same path. And to start formulating your own unique media plan to use podcasting to really break through the noise this year, rising to whole new levels beyond anything you may have imagined. Perhaps goal is going to give you the vision, the clarity and the direction you need. And doing this with other growth focus people, it will give you the momentum that’s going to powerfully launch you into your own campaign abusing podcasting to revolutionize your business in 2022. This isn’t just sit and watch somebody on a zoom call. This is action based training it hands on, and we’re in it to have an impact. On day one, I’m going to give you that vision of what’s possible, I’m going to be using real life examples of business people just like you who have been using and continue to use podcasts casting in ways and for results that will just blow your mind. You’ll be amazed, inspired. And you’ll start getting a vision of the potential open to use some of the things you could be doing. So day one is all about vision. On day two, we’re going to get into clarity for how some of those examples can be applied to you. How can we customize that for you? How can we implement them to get as creative and approach for your business as the people that we saw on day one? So with that day, one vision day to clarity on day three, it’s all about direction? How can you begin to move towards that clear vision of all the things you need to put in place to make podcasting work for you and your business? To take you to that whole other level in 2022. I want you to see how quickly you can start leveling up you and your business when you have the vision, the clarity and are putting the right things in place. So what’s involved podcast guessing prep school is a three-day hands-on live training, like no other to give you the vision, that clarity and the direction of how you can revolutionize your business, your positioning, and start playing at higher and higher levels. In addition to the three one hour training sessions that you’re going to get, there’ll be interactive assignments that will reveal the exciting possibilities for you. give you insights and inspiration and clarity on how you can be using this powerful medium q&a sessions and forum space for you to get your questions answered. feedback on your new ideas, motivation and momentum from the other growth-minded people around you as they begin their creative approach to leveraging this media and other media’s and vision, clarity and direction on how you can start elevating your positioning, your reputation and your renown really grow your brand and reach new targeted audiences. In addition to all that, on day three, I’m awarding a prize, I’m going to be doing a live working session with one prep school participant. And this prize is actually the first session that I do with clients to lay down the foundation and the plan for their podcast casting and media campaign. In that live session will synthesize their vision that they have for this with their prioritized business goals to create their foundational campaign plan upon which all future work for this will be based. One person, the person who participates in all three days does the daily work for themselves and shares the most with other participants will not just get the most out of the prep school experience. They’ll get that session for free. You can find all the details at of course pro.com/prep school, and how you can get one of the few seats available for this next session of prep school.

9:47
If you want to rise above your competition this year, you want to elevate how you position yourself and to be as powerful and as influential as you should be. I invite you to reserve your podcast guessing prep schools Eat and get this vision, clarity, and direction that you need to do just that and generate amazing momentum in the energy of other growth-minded people. There is no other opportunity out there like this that will show you the behind-the-scenes potential and the ways that others just like you have had amazing results utilizing podcasting as your springboard to a powerful and growing media profile. Once you have experienced, this will change the way you see things you will have a new vision of just how big you and your business could go. And you’ll have the clarity and the direction that you need to achieve that. If you are ready to be seen as the thought leader in your industry, then click below. Get in this program. Prep School is the door it’s your entry that will radically change your life and your business. I am super excited to share this wisdom with you and I’m really super excited to have you with me for a podcast guessing prep school. The seats are limited for this small, intimate, very personalized, customized three-day event. This is going to be transformational. I promise you, once you experienced this, you will never look at how you are promoting yourself or what’s possible for you the same way ever again. So grab your spot at of course pro.com/prep school, and let’s use podcast guesting to powerfully break through in 2022. The link will be down in the notes of the podcast. Sign up. Let’s make this happen. And invite some friends to do it with you. Let’s break through in 2022

💥 If you’ve got any questions or comments, you can drop us a voice message via this SpeakPipe link for leaving a voice mail. We’d love to hear from you and help you build your skills. Who knows – your question might end up as a topic of a future episode!


SEPTEMBER SMITH PODCAST HOST

September Smith

Hi – I’m September Smith

With 15+ years experience with online tech & tools, audio/video media, and growing your business, I help entrepreneurs learn how to use media opportunities like podcast guesting to rapidly build their brand.

Whether it’s to grow your speaking career, to get more widely known, or to better position yourself as the authority you really are – strategic podcast guesting is a savvy move. I can help you figure out your best strategy and get you rapidly and effectively launched leveraging this powerful medium.

Contact me at september@ofcoursepro.com – or book a complimentary consultation call.  Join the ranks of people making guesting really work for them! Let’s get YOU started

Follow September

SEPTEMBER SMITH PODCAST HOST

September Smith

Hi – I’m September Smith

With 15+ years experience with online tech & tools, audio/video media, and growing your business, I help entrepreneurs learn how to use media opportunities like podcast guesting to rapidly build their brand.

Whether it’s to grow your speaking career, to get more widely known, or to better position yourself as the authority you really are – strategic podcast guesting is a savvy move. I can help you figure out your best strategy and get you rapidly and effectively launched leveraging this powerful medium.

Contact me at september@ofcoursepro.com – or book a complimentary consultation call.  Join the ranks of people making guesting really work for them! Let’s get YOU started

Follow September