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THIS WEEK ON SHE’S ALL THAT
Even the highest achieving woman in corporate needs an exit strategy. Cheryl Grace is one such women and she tells us why and how.
NDAs – You can’t defend against what you can’t see. Cheryl Grace is one of literally hundreds of 1000s of professional women each year who find themselves in a legal battle with their previous employer when it is decided that she is “over-priced” and needs to be slid out of her position and out of the company. Her case, through the help of lawyers expert in this too-hidden phenomenon, ended in an undisclosed settlement and a nondisclosure agreement or NDA, that far too many women are muzzled by. Having an exit strategy is key to your best outcomes; hear why.
ABOUT THE GUEST
Cheryl Grace is a highly sought-after executive coach and speaker committed to coaching women on how to be their best multi-dimensional selves: unapologetically fabulous at work, in love, and at home. With a corporate career that spanned 25+ years as a global brand strategist, managing high-stake projects Cheryl provided strategic counsel to Fortune 500 clients, C-suite executives, and elected officials. As the CEO and founder of Powerful Penny LLC, a transformative, lifestyle brand that provides empowerment resources, online courses, workshops, and executive coaching services, Cheryl has refocused her work from successfully transforming corporate reputations to transforming individuals striving for next-level advancement.
Cheryl In The Press:
Black Exec Sues Nielsen for Discrimination, The Case Of Cheryl Grace Typifies Corporate Racism, Nielsen settles discrimination lawsuit with key Black executive, Nielsen settles lawsuit with Black executive over alleged discrimination, Nielsen settles federal lawsuit by executive who alleged racism blocked promotions, Cheryl Grace, Top Diversity Executive at Nielsen, Sues for Racial Discrimination, Nielsen executive in charge of diversity outreach claims racial discrimination. Nielsen Settles Discrimination Lawsuit with Black Exec Who Claimed She Was Denied Promotion
My guest today is Cheryl grace. And she, like all the women in season three, is a woman of reinvention, a woman who has had one very powerful existence in her earlier career, an event that landed and caused her to pivot. And now she’s created a whole even more powerful, more impactful incarnation, Sheryl 2.0.
Now, Cheryl is somebody that you should google. In fact, it’s well worth your while, you might even want to pause this briefly. Go Googler. And then come back because you’ll understand a whole lot more about this conversation. There are things that we can’t talk about. So go check it out and come back. Now. Having said that, share a welcome and thank you so much for talking with me today.
CG: Thank you for having me September’s Great to be here.
SS: So Cheryl, have you had a 25 plus year corporate career, like big time global global brand strategist managing high stakes projects, strategic counsel to Fortune 500 clients, C suite executives, culminating in you as a senior vice president of Consumer Engagement for a large, very well worldwide known corporation. So the engagement ended with you experiencing ageism discrimination during the last stages of your corporate career pushed you to make a change. And you knew you needed to create an exit strategy. What was your exit strategy? Why is an exit strategy necessary and what was yours?
The Exit Strategy
CG: Well, I started thinking about my exit strategy September back in 2017. When I started my side hustle, powerful Penny LLC. And I became incorporated at that time, and worked at the role while I was traveling full time for my corporate job. And I knew that at some point, it was what I really wanted to concentrate on. I wasn’t expecting it to happen as quickly as it did. But I think that COVID really pushed things forward. I was on planes every week, sometimes three or four times a week, before COVID. And my last trip was February of 2020. And when we found out that all travel had been halted, I took to my vacation home, where we have a rocking chair on the front porch, and I spent a considerable amount of time sitting in that chair, rocking with a cup of hot tea and lemon, and looking at the trees and listening to the birds and watching the chipmunks who I named Alvin and Simon. And it occurred to me, I hadn’t had time to just sit in a rocking chair and contemplate my life for about 25 years. And I started paying attention to things that were happening in the company. I wasn’t being invited to meetings that I used to run. I wasn’t being invited to meetings. I was asked being asked if I wanted to get packaged out. Because the company was going through changes,
I was told that I made a lot of money
SS: so you’d be a good place to economize.
CG: I could be replaced by three people, three or more. And I started taking these signs. And I didn’t like the direction that some of the conversations were going in.
SS: Can I ask you one question, absolutely is something that every one of the senior vice presidents male and female was being asked?
CG: No, but I do think that there were questions being asked of people who were making a lot of money. Okay, in my opinion, not simply about my case. But in my opinion,
the more money you start to earn, particularly as a woman, the higher up the ladder you climb after you’ve worked so hard to get there, then you become a line item on a budget spreadsheet that people are looking at how else might we be able to use these dollars.
SS: So are they looking at the CEO and the CFO and the CMO with the same eyes?
CG: Probably not Probably not. And then when you’re being asked questions, well, what do you and your team do? Interesting. And, again, there are signs and I didn’t like the direction that the questioning was going in. I didn’t like the direction that I felt the move toward the company was happening. And I, I took action, I wrote a letter. And the letter was received with a call from HR.
one thing led to another. And I’m no longer with the company.
CG: But everything worked out incredibly well. For me, all matters were resolved, amicably. And I can’t tell you how happy I am, that things worked out the way they did, because I was getting comfortable.
SS: They don’t always work out that well, for women in your situation.
CG: They don’t, they don’t. But I was, and have always been the type of person that if I feel something isn’t quite right, I’m going to call you on it. I don’t care if you’re a boyfriend, a husband, a global brand. If I don’t like the way you’re handling a situation that involves me, or impacts me or could impact people who look like me, I’m always going to take a stand.
SS: But you did more than just take a stand even back as early as 2017, you are going no crafting an exit strategy. I guess I got more intense in 2020.
CG: It did.
When you reach a certain point in your career, you want to make sure that when you go off into career 2.0 Or you know life simply life 2.0 That you’re stepping across, not down.
CG: And I wanted to make sure I was stepping across into my next life. And that was always in the back of my head was getting Powerful Penny my business up so that it was parallel, or even with what I was bringing in as an institutionalized person. So institutionalize getting regular paychecks being paid, even when you’re sick, being paid when you’re off on vacation, having vacation days, having sick days, having health care, all of that I lovingly called being institutionalized. And I actually loved being institutionalized. So I wasn’t really sure how the entrepreneurial thing was going to work for me because I had been living in that bubble for 25 plus years.
SS: For so many people have an eminent so well documented we have employee or institutionalized mentalities, employee mentalities, which is one whole different way of approaching what it is we do on a day to day basis, Monday to Friday. And then there’s the entrepreneurial mindset. And if you’re very comfortable in loving what you’re doing over there, there’s an urge to stay there, to somehow hold on to that for your entire career.
CG: You’re in a comfort zone, you have comfort, cocoon. When you’re in a comfort cocoon. I think that’s when you’re doing the most dangerous. I think that’s when you’re having the most dangerous moment for yourself, because you’re not pushing yourself,
SS: but people don’t know that. They’re doing what everybody thinks you should be doing, go to a job and stay there till you’re 65 and retire
CG: exactly and retire. But I don’t think that you necessarily grow. Now, earlier in my career, I really made a point of having a procedure, a process in place where every four years, I would move up or out, I would either get promoted, or I’d take my ball and bat and I’d go play on somebody else’s playing field. I’d go to another institution, if you will. And at a certain point again, after the dollars started rolling in and they were delicious dollars. I got comfortable with just working and doing my best, but not humping, if you will like I did when I was younger, like really just going for flat out throttle. I was cruising. I was still really good at what I was doing. I was good enough that I could do it with my eyes closed. I was still good enough that I was doing better on my worst day than most people were on their best day. And I was comfortable with that. But I wasn’t excited about my life anymore. And so when COVID hid and I found myself sitting on that rocking chair, like what does excitement look like? What does it feel like when you strip away the adrenaline of being on an airplane and traveling and rushing to meetings and present doing presentations and when you strip that away and you just have yourself so hey self? What’s this look like? What are we going to do next? We want to be excited again. Well, we’ve got a few years left but that turned out not to be the case.
SS: It actually goes fairly undocumented but it is much more widespread that women do not necessarily make it to the end of that retire rubble career in those high dollar positions. So when you when you had that inkling that to start Powerful Penny and then it became a bit more urgent your so your exit strategy was all around that, did you Well tell us a bit about what you do in power, powerful Penny so we get an idea of what you’ve gone to.
CG: So Powerful Penny is an executive coaching and lifestyle brand that helps women get to their next level of fabulosity. I call fabulosity in fact, fabulocity to me is when who you are at work, in love and at home, are all in alignment when they’re all synced up. And you can bring your whole self to your life without feeling like you have to compartmentalize.
SS: we do feel that in the corporate world.
CG: Absolutely. When people meet you at a cocktail party, if it’s a professional event, they ask you so what do you do? Right, and they want to hear about your personal your professional life, not your personal life. Likewise, if you’re a parent, and you’re out at an event with your your kids, they want to know about you as a mom. The stay at home moms have zero interest in knowing about you and the professional self. So I always felt like well, wait a minute, I’m all three people. I’m a professional, external professional from the home. I am a loving parent. I am also a sexual being. And I’m interested in being in love again after being divorced for 16 years. So why shouldn’t I celebrate all three of those aspects of myself and not feel like I can’t talk about one without talking about the other two?
SS: Yeah. I had asked you before the call, like what is the link between career and love? Just we were talking about well, expand on that a little bit like a deeper integration of all facets of yourself.
CG: Yeah. Because when you know, I’ve been in situations and I’m sure most people have, you can tell when someone’s had like a really great night of sex, because they come in, they’re glowing, they’re happy. If they’re usually really uptight. Like I know, for a fact, I had a boss who was so uptight, she was an uptight, individual. And I can tell one day, I’m like, she got some. And she was so pleasant and happy and fun to be around that day. And it mirrored what my belief had always been, I am happier when I’m in love. And even though I love my life, I love myself. I wanted to be in a relationship after having not been in one for so long. And it taught me the importance of being one whole dimensional person at work, in love. And at home. When there’s chaos at home. I know when I went through my divorce, and the house was cluttered. And because I wasn’t concentrating on home, you know, when one spoke of the wheel gets out of sync, ultimately is going to impact the other two spokes. That’s why I concentrate on helping women recognize their next level of fabulosity at work in love and at home, so that you’re always on an even plane with all three of those areas.
SS: One thing that really interested me when I was looking through, you know, researching you and going through information about you and Powerful Penny and everything was that there was this integration of these three elements, and you were working with women to reach that higher fabulosity of themselves. But still, and not in consequentially you still had that I want women to embrace the process of creating an exit strategy. So it’s not like we’ve just gone over here and ignored the perils that some of us come up against in the corporate world. You you’re doing that three element integration, but you’re also staying eye on the ball on the whole exit strategy. Thank you If so few women actually know that they need to have one. How is this gonna happen?
CG: Yeah, people think that if I do good work, I’ll be rewarded indefinitely, and then a curveball gets thrown your way. And it’s suddenly, “well, yeah, you’ve been doing great work. But I don’t know if we need that work done anymore.” Or “we can pay three people, the same amount that we’re paying you, and in get the same amount of quality work.” And when it starts to happen to you, when you start to feel that happening. What are you going to do? How quickly can you execute it? Because if you don’t have a plan in mind, if you don’t have money socked away, and people hear all the time about the importance of having an emergency fund, but most Americans do not have an emergency fund. And so you find yourself suddenly out of a job with no strategy. I just believe it’s important for people to start working on that strategy early on. So
..when you start hearing things like you make a lot of money. What do you and your team do? When you start being disinvited to meetings? “Oh, it’s okay, we’re good.” We’ve got this meeting…
You need to have a plan in place. And that means, you know, you’ve identified what career 2.0 or life 2.0 looks like for you. And you’ve already started squirreling away the money, you’ve already started having the networking opportunities and developing those strategies with individuals who can help you. And you’ve already started asking for help, who can help you and women don’t like to ask for help.
SS: And I would only need injected that point. One of the places you don’t want to ask for help. And sometimes you don’t figure that out until later is HR,
CG: oh, HR is not your friend, people. HR is not your friend HR,
SS: If you have a problem, come to see if that problem impacts the company in any way, shape, or form. You are the element that needs to be eradicated.
CG: Yes, you You are the weakest link goodbye. That’s what you’ll get from HR.
HR is not your friend.
However, I do recommend that when you are looking for your next steps, your advancement that you do make sure that you share that with your manager and that you’re sharing it with HR as well so that there are no surprises. And you will be able to tell from the responses that you’re getting, whether or not those ideas that you’re presenting whether they are going to grow wings within that company. But you have to pay attention to the signs. You have to not just listen to what’s being said done.
SS: Now, you had mentioned earlier you said there are signs because I had asked you in a previous conversation like I was blindsided by this. I didn’t see it in turns out hundreds of 1000s of women every year have the same experience. So what are these signs? Why did you know about it? Why did you figure them out for what they were? And what should you be looking for? What are the signs?
CG: So you have established a pattern in your career, you’ve established a pattern in your role and you’ve established a pattern within your team and the company.
When you start to see tiny disruptors in that pattern, take it as a sign.
– Cheryl Grace
So again, if you’re being disinvited from meetings that you used to lead, if you are having people ask you questions, questioning what you’re doing, how you’re spending your time, if your budget is getting cut, if your team is getting cut, those are all signs and you can sit back and passively wait for the signs to turn on to turn into a full fledge occurrence. Or you can ask like, Hey, I’m noticing these signs should should it mean anything. Now, I just found the other day an email that I sent to HR saying, Hey, I noticed that I wasn’t included in XYZ. Should I take this as a sign that there’s anything going on that I need to worry about? And HR is like oh, no, no, no, no, no, no, no, no, no, no.
SS: Yes, yes, yes, yes, yes. Yeah. Oh, yes. Yes,
CG: When they’re shaking their head no, you should be shaking your head yes.
SS: You don’t even have to ask the question, but it’s crossing your mind and it’s maybe time to start thinking about an exit strategy.
CG: Yes, what that strategy looks like and maybe maybe the strategy is going to another company. Maybe the strategy is working for nonprofits if you were in corporate or going to corporate if you were a nonprofit, so maybe it is going to work for another entity, company, or organization, maybe it is, you know what I’m just done. I want to go and spend time with my grandchildren, and you just exit stage left and live happily ever after. Or maybe it is turning your side hustle or your dream to own a business into a reality.
SS: Perhaps this is kind of a sidebar here. But I hear so much more from from Americans than anyone else I talked to about this white household. What Why is this so prevalent in the United States?
CG: I don’t know why it’s more prevalent in the United States than it is in any other country. But I can tell you the fact that we are going through right now the great resignation, indicates that people are simply unhappy with how they’re spending their time, during their working hours. And so they start most most businesses start when someone is dissatisfied with either the lack of having access to a product or a service that they need. Or they’re not happy with their existing work life. And they have a passion for something. Thus, a side hustle. Most people are too afraid to take the leap from their institutionalized work that they’re doing to their side hustle. And so they can do a side hustle indefinitely, or until they were like me, where they were ready to make a parallel step from one role to the other. Side hustles seem to fuel the soul. They seem to the passion that you used to have for your work, if you used to have a passion for your work. And you find that that’s missing. That’s when people usually go looking for a side hustle, people don’t start side hustles when they’re perfectly content and happy with their job, and all their needs are being met on every single level.
SS: Okay. So if somebody whether they had that side, hustle or not, they get to the point where the signs are starting to, you know, appear in the rearview mirror. Especially if you’ve never been an entrepreneur or you’ve never had to maybe navigate your way through a transition in your career. It occurred to me this is a good time, don’t try to figure this out by yourself. What would your advice be to somebody who is looking at that the signs are becoming pretty clear. What should they be doing?
CG: Well, they can reach out to me as an executive coach, and I can coach you through the process because I’ve lived and breathed it and have firsthand experience on doing it. It depends on what that exit strategy looks like.
SS: Can you help them create it?
CG: oh, absolutely can help them identify what their goal is. So what does next step look like for you? And a lot of people get hung up on that? I don’t know, Cheryl, I don’t know. I just know I want more. Let’s define more, let’s clarify more, let’s be very strategic about how we’re going to get more. But until you can envision it, you can’t plan for it.
SS: And especially if you’re in a situation of panic and feeling very anxious about your situation, that’s not the perfect time to be trying to figure that out by yourself something worse.
CG: Yeah, September, there’s nothing worse than operating from a place of fear. operating from a point of weakness. And so the very first thing I recommend people do is
find a point of strength from which they can pull from
because they’re going to need to draw from that. And what is that? Where do you get that? Is it your faith? Is it your evidence that you have succeeded by overcoming challenges in the past? Where’s that strength, that core strength coming from? Because I’m going to need you to tap into that core strength right now.
SS: That’s awesome. I mean, I never even would have thought of that. So that’s kind of a preliminary thing you do is like, let’s identify that before we go anywhere.
Everything begins with your mindset.
You want to be operating from a positive mindset, high energy mindset, not from again, a low vibe, low energy. You want to go into it. You should never start anything when your energy level is low.
SS: but that’s Often what the situation will be I mean, you’re devastated. You’re taken by surprise or you know you’re in that state. That’s a pretty low energetic vibration you’re coming from.
CG: It is. If you look at it that way, you choose to look at it that way.
SS: Do you help people reframe it?
CG: You have to reframe it. You could choose to look at it. Oh my god, I’m so excited. I get another chance to start from scratch. Doing something I love. What do I love? Whoo, let’s talk about things that I love. Let’s focus on what I love first, before I focus on, oh, my God, I’m going to be a homeless bag lady, you know, living under some bridge or elevated area. And my family and I are all gonna be out on the street. Let’s not start there.
SS: Yeah, no. Let me be there. Let’s let’s get you to a different place.
CG: Yeah, let’s reframe it. And let’s look at the possibilities and not the obstacles. And then through possibilities, we will figure out how to overcome those obstacles. And that is through a plan.
It starts with a belief and then having a plan. And then putting action into place, and action is the antidote to despair.
Action is the antidote antidote to despair. Whenever I’m feeling frenzied, I take action. I stop and I take some action that brings back even some semblance of calmness, because I can control my thoughts. I can control what my next steps are. If I want to stay here in my bed and wallow for the next 24 hours, I’m going to give myself permission to do that. But after that alarm goes off for that 24 hour. Got it, I’m up out of the bed, and I’m going to get into the next action, which is going to be positive. It’s okay to be scared, and
It’s okay to be afraid but don’t get stuck there.
Don’t stay stuck there. And a lot of us get stuck there. And when you get overwhelmed, you stop taking action, you do nothing, and you just hope things just work themselves out. And that’s not living with intentionality.
SS: No, no. So when a person might do we are looking at just one of the three elements that you bring in, but obviously some people when they come to you have a more pressing need on that one side to tap into your skills and your experience with that. When someone’s in that situation, where do they think they should all find you? Where do they tend to find you? Where do you reach those people,
CG: you can find me on my website at IamCherylGrace.com. And I have a work with me tab at the top work with me, whether you’re just starting out in your career, and you’re fresh and you’re bright, and you’re dewy eyed about the possibilities of your work world, or whether you’re trying to figure out career 2.0 we’ll set up a discovery session effect Discover Your fabulosity session is complimentary. And we’ll spend 20 minutes there’s a pre assessment form that you fill out, which asks you some of the pressing questions like what is it that really truly is causing you to have this call today, so that we can zero in on what you think you want to work on. And I usually have people do that assessment. Come on, we spend 20 minutes, I usually give you insights that are going to help make you feel better. But they’re not long term strategies. And so if you want to work with me to help you get to your next level best then then that’s when we start the one on one coaching or we do group coaching sessions as well.
SS: So for for those people, hopefully they find you not just on your website and hopefully things like say podcasts like this podcast,
CG: like this fabulous podcast! She’s All That.
SS: And when they hear hear what you’re saying they realize like, okay, this is what I need, because far too many women bounce ended up being bounced and they need someone like you, but they don’t know that you exist. So it’s not just that women who as you say, you’re just feeling like, Oh, my life is not exciting anymore. I want more I want more. What is the fuller program that you offer for people who want to integrate those three elements we’d spoken of?
CG: So we have online courses for love for individuals who are looking and wanting to keep love. So finding and keeping love. We have workshops that we do vision boarding, we’ve got a vision boarding workshop coming up the day after Christmas, December 26. And then again on January Sunday, January 16, I think it’s the day. Vision boarding is such a great tool for helping you see, like that is your crystal ball, images that connect with you that you’re drawn to. Sometimes you’re very crystal clear on why you see these images jumping out of you of the pages of magazines, or junk mail that you get in your home. And what we do with vision boarding, that’s different than what anyone else does is I do 13 vision boards a year. Well, I do one, I do one annual board a what I want my year to look like. And then each month, I do a mini vision board that points to exactly what I’m going to accomplish in that month. toward my larger vision.
SS: is this whole pictorial all done from images?
CG: It’s done from images is done from printing out words that I find, you know, I cut things out, I cut out words, however, it works for you, but I believe in because they have the types of vision boards that you can do electronically, I need to feel in touch, and I need that process. But I take it a step further. When I have identified my vision for the year, I established what I call my pink elephants,
SS: I saw that in the notes, tell me about the pink elephants, I thought that was when you had a hangover
CG: A pink elephant is your biggest most audacious goal that you want to achieve. It usually is something that you have to lean into your face in order to bring to fruition. And it’s usually a goal that’s big enough, you can’t do it on your own, you got to ask for help. That’s a pink elephant. And I eat them all the time. And I believe that you can eat pink elephants too, I try not to eat more than three pink elephants the year because if they’re big, they’re taking up your time and your attention. And so we take that vision board. And from that vision board, we write out what our three annual pink elephant goals are, what our goals are for the year. And then each month, we’re breaking breaking down what we’re doing that month toward those pink elephant goals. Each month we do that. And then each week, we’re writing out what it looks like. And every day I’m checking off, because the way pink elephants get eaten is one small bite at a time. You don’t overwhelm yourself by trying to gobble the whole thing up in one sitting. That’s not going to happen. And likewise, your big audacious goals aren’t going to happen in a day, you’re just going to do it.
SS: Okay, as a question around that. So the the big, audacious vision, the goals with again, for whatever reason, the Martin Luther King, quote comes to mind about you know, you don’t have to see the entire process the entire staircase, you just take the first step. Do the goals have to be so clearly envisioned, or do we have to see the entire vision?
CG: your vision doesn’t have to be but your goal needs to be very clear, gotcha. I operate from smart goals. So it’s specific, it’s measurable. It’s actionable. It’s relatable, or, or realistic. And it’s time based? Because when you just kind of meander, that’s a dream? Yes. When you put a date behind it, that’s a goal.
SS: Cheryl, I can hear your corporate, the strength of your corporate identity coming through on this your strategy?
CG: Yes, this strategy is important. You know, again, it goes back to believing. And then it goes back to planning and it goes back to action. So but there have to be milestones that you’re setting. So if I say I wanted to lose 30 pounds, which I did, and I’ve lost 20 of them so far this year, if I say I want to do that, I have to have a plan on what that looks like. And it’s better if I write that plan out, than if I just keep it up in my head and think I’m going to do it.
SS: Yes. I like that.
CG: When you write it out and you have something where you can check it off. I said I was going to do this and I did let’s celebrate that even if it’s just doing a dance around the room. Right? Let’s celebrate the fact that hey, hey, I have Muslim fast today, right? It’s a one meal got right.
SS: Okay, video version of this is an advertisement. So celebrate the winds regardless of how small
CG: celebrate the winds and keep gobbling up one small bite at a time because if you do just one small thing every day that’s 30 Things you’ve accomplished at the end of the month. They accumulate.
SS: Mm hmm. That’s good perspective.
CG: Yeah, most people just think I got to do this. And I got to do that. And it’s too much. I don’t do anything.
SS: Yeah, yes.
CG: And then they stop. And then it’s December 31. And they’re like, I didn’t get done what I wanted to do. Yeah, right. Yeah, 90 92% of people do not accomplish their New Year’s Eve resolutions.
SS: So let’s be part of the 8%. So we can start doing that. Yeah. With your, with your vision boardings. Which the dates in the links will be in the notes, and what other programs are coming up that people can get involved with.
CG: So in addition to the programs, I have boot camps that are scheduled throughout the year, if you go to Cheryl’s shop of fabulosity, CherylShopOfFabulosity.com, and you click on boot camps or workshops, I’ve got the 2022 schedule there for the workshops and boot camps and when they’re occurring, okay. And then I also offer like, I don’t just leave you in a lurch. So I also offer resources, right, so this is fab in 90 days. It’s a, it’s a, it’s a journal workbook, right, create the fabulous life you desire and deserve. And it literally takes you from day 90. Today, one, where you’re writing down what it is you’re wanting to do each day, what your mindset is, when you wake up, how many hours of sleep you receive that night, because there is a direct correlation between sleep and productivity or lack thereof. What your affirmation is that you are using that day to maintain your high vibration? And then what small bites are you taking toward any goals that day.
SS: So even though you’ve got it on your vision board, and you know, you’re going to schedule, one more time, write it in the journal. It’s gonna happen.
CG: Write it in the journal. And I have my vision board, that product that I have, is actually portable as well, because remember, September, I was on a plane more time than I was at home. And so a vision board up on a wall did nothing for me because I was never there to see it. And I created a vision board journal, and planner and calendar that I carry with me. And so you can carry it with you. Even if you’re traveling. You can carry it with you so that you’re marking and ensuring that you’re making progress every day. And you’re keeping track of it.
SS: Oh, I love that. I love that. So, Cheryl, Cheryl grace, you’ve gone from one very powerful corporate career, in which and I didn’t get into it. But one of the things that was I was really excited with and thought. I’d love to mention that is the important work you were doing through your annual annual reports highlighting black America spending power. That’s a whole other conversation in itself why that is so significant. And why that is important work that needs to continue. The midlife event that Google her go see what that’s about. And then you are now doing this very powerful thing through your Powerful Penny business, working with people to integrate in whatever needed way they needed. Those three elements of their life. Wow. Do you have any last words that you would want someone to go away from this conversation, kind of remembering?
CG: I do. When Women particularly come to me because I do coach both women in men, but when women in particular come to me, often they are lacking in confidence. And we spend a lot of time first building up their confidence, no matter how accomplished they already are, no matter how many degrees or certifications they have. They still feel that there’s a lack of confidence. And so what I would say is,
Everything starts with your mind set. Fabulosity is a choice, and you get to choose it every single day. It’s easier to make good choices when you’re happy. Change your mind, change your life.
It’s all about your choices. And it’s easier to make good choices when you’re happy than when you’re operating like I said from a place of negativity. So if there’s anything I want to leave behind it is change your mind. Change Your Life is never too late. Change your mind, change your life. Things that happen. They happen. We decide whether or not it was a good thing or a bad thing that happened. Begin with your mindset.
SS: Thank you. Thank you very much. Incredible. And thank you so much for being with me today and talking about all these interesting topics.
CG: Thank you for having me, September. And you know, the other thing that people need to also do when you’re looking at an exit strategy is make sure you find good lawyers.
SS: Oh, yeah, because not all lawyers are prepared to help you with that.
SS: And that’s a whole other conversation that I hopefully will have. Thank you so much.
CG: Thank you.
ABOUT THE HOST
Hi – I’m September Smith
With 15+ years experience with online tech & tools, audio/video media, and growing your business, I help entrepreneurs learn how to use media opportunities like podcast guesting to rapidly build their brand.
Whether it’s to grow your speaking career, to get more widely known, or to better position yourself as the authority you really are – strategic podcast guesting is a savvy move. I can help you figure out your best strategy and get you rapidly and effectively launched leveraging this powerful medium.