Read Time: 3 minutes
Summary: quick look at why you might want to script your video with vlog post waxing rhapsodic on repurposing content.
So why would I go to the trouble of writing a script if I'm not going to use one!
I understand the resistance to creating a script - it feels too much like work. In all honesty, I would not suggest you do it if it didn't give you the biggest ROI in terms of the time you'll put into video creation. It will pay for itself 4 times over - at least!
To illustrate this, let's look at some of the pros and cons of scripting your video.
In the pro category, having created the script you have more focus when you are recording the video; you know your intended content more deeply and it helps you stay on topic, even if you're not actually reading the script.
Another pro is what I think of as BS testing. Going through the motions of writing a coherent script can flush out the flaws, redundancies and issues with what you want to say, reducing the chance of your video - and you - sounding like BS.
A third pro is completeness - when you have taken the time to produce a coherent script, you have a better chance of capturing the ALL the things you need to address in your video. Once you have your video recorded and you're in editing mode, it SUCKS to realize you forgot to talk about the crucial XYZ issue. ...do you start all over? try to go back and grab a take of just the missing info and hope it blends unnoticed with the rest of your footage?
The fourth and most valuable reason for scripting is the re-purposing potential. Your script can be re-purposed as
Write once, use over and over!
It's only fair to look at the cons of script writing which some would cite as the lack of spontaneity, sounding stilted, taking up too much time, and my favorite, "I'm not a good writer"
A brief comment on each:
So, as I mentioned at the top of the article, scripting paying for itself at least 4 times over? The time you save editing a 'spontaneous' recording, the increased professional impression you and your video will give, and the hours saved due to the ready-made content your script affords through re-purposing makes it extremely worthwhile.
...more engagement, more conversion