Podcast Guesting – OfCourse
Media Training for Podcast Guesting
Media Training for Profitable Podcast Guesting
Podcast Guesting Fast Track
For those who prefer a group setting with more self-direction and collaborative potential
Podcast Guesting Fast Track Program
4-week group program with ongoing community support. Each participant will have a personal 90 minute baseline recorded consultation and analysis to uncover the elements key to their entire process. In addition, there will be learning materials, a paced curriculum, weekly group training sessions, a community for group work, paired practice and for getting questions answered.
By the end of the program, you will have mastered the Core 5 elements to successfully use podcast guesting for your business. As a result you will have :
- Your Signature Brand Story based on a proven psychological approach and framework
- The skills and techniques to find and vet the shows that are best for your business goals PLUS you’ll have a list of your unique Top 10 shows to target
- You’ll have your media pitch kit and email templates for pitching – and landing – your ideal shows you’ll have purchased the exact equipment you need, and know the set-up and techniques to use it to look and sound your best
- You’ll have your unique marketing plan and documented process for ongoing leveraging of your appearances in your marketing
- In the final week, each participant will have the opportunity to do a recorded practice interview – and to watch their peers do the same – to hone their speaking and interview skills.
Personalized Media Training: Podcast guesting for PR and Business Growth
This is a fully-supported, 7-week, done-with-you private package. By the end of this program, your results will be: – Mastery of the Core 5 elements to successfully use podcast guesting for your business. From the CORE 5, you will have:- Your Signature Brand Story based on a proven psychological approach and framework
- The skills and techniques to find and vet the shows that are best for your business goals PLUS you’ll have a list of your unique Top 10 shows to target
- You’ll have your media pitch kit and email templates for pitching – and landing – your ideal shows you’ll have purchased the exact equipment you need, and know the set-up and techniques to use it to look and sound your best
- You’ll have your unique marketing plan and documented process for ongoing leveraging of your appearances in your marketing
- you’ll have discovered your unique tone and engaging on-mic persona you’ll have a booking on at least one great show for your unique business goals and purposes
- you’ll do a full recorded video-podcast interview with me to experience using all your news skills in real life
- you’ll receive a fully produced video + audio file of your brand story interview for use on your website, your media kit, social media, and marketing and advertising content
For those who prefer working in a group setting with more self-direction and collaborative potential
VIP Podcast Guest Concierge
This intensive one-on-one project collapses timelines to achieve all 5 core elements, but will only require about 2 days of your time. The assets, research, planning and documentation are all done for you, as well as the production of your premier podcast interview video and audio, and dynamic marketing assets for that. To give us all the information we need to carry out this done-for-you service, your time and inputs during our time together are to establish:- Your business goals for your podcast guesting,
- Your signature brand story structure and elements,
- The information and your preferences to create your media pitch kit, email pitching templates, and;
- Your target audience and the marketing you are currently doing and the channels you are using.
- Your Brand story documented as expanded talking points (pre-interview) and as your interview transcript
- A list of Top 10 shows, unique to you, that are best for your business goals
- Your media pitch kit and email templates for pitching – and landing – your ideal shows
- The equipment you need purchased and delivered
- Documentation of your unique marketing plan and process for ongoing leveraging of your appearances in your marketing, which can be used as SOP for your assistants
- Recording and production of your premier podcast interview
- Creation of marketing assets – thumbnails and images; short, impactful excerpt clips; audiograms
Podcast Guesting - Frequently Asked Questions
It absolutely IS a thing and some smart business people have been onto this for quite a while. “Podcast Guesting” is when you are the featured guest interview on someone’s podcast. Podcasts and video-podcast shows have rapidly grown to more than 2 million. There are now so many more podcasters looking for quality content to share and you and your business can benefit from that if you know what you’re doing!
Just going on a podcast doesn’t make it work for your business any more than just walking into a kitchen makes you a chef. If you don’t know what you’re doing there is little chance it will work in your favor. In fact, approaching it that way, there is a greater chance that it could negatively impact your reputation and public image than benefit it. There are 5 core things – what I call the Core 5 – you need to have in place to really make podcast-guesting work for you.
You definitely can – it starts at ~$1000 and sky-rockets from there if you want control of the interview and the production. Once it is created, it is now your job to do something with it to use it to promote you and your business.
As long as you have the Core 5 basics in place – covered in my programs – you will be able to find podcast shows that are happy to interview you and share your episode with their audience and the world and more than happy to have you use the content to promote yourself!
