In a nutshell, the failure of podcast guests to properly promote, co-promote and leverage their guest episodes negates their efforts. Your podcast guest episodes are an amazingly rich source of promotional content. When you do nothing with them after they come out, you are sabotaging the success of your episode.
Business and tech innovation has shifted to warp speed since the beginning of the pandemic. Businesses – especially new businesses – need to keep up. To get found, heard and understood in 2022, podcast guesting is a shrewd business strategy.
Podcast guesting can revolutionize how you are professionally perceived, the size of your audience of potential customers, and position you as a thought-leader within your field. It can also have zero impact if you don’t know what you are doing. I see that all the time; I don’t want that for you.
I recently co-hosted a Clubhouse discussion with a colleague, debating the questions of “Podcast Hosting or Guesting: Where’s Your ROI?”. I took the #TeamGuesting side of the argument. While I am a podcaster, myself,…