In a nutshell, the failure of podcast guests to properly promote, co-promote and leverage their guest episodes negates their efforts. Your podcast guest episodes are an amazingly rich source of promotional content. When you do nothing with them after they come out, you are sabotaging the success of your episode.
Podcast guesting can revolutionize how you are professionally perceived, the size of your audience of potential customers, and position you as a thought-leader within your field. It can also have zero impact if you don’t know what you are doing. I see that all the time; I don’t want that for you.
Whether you’re an online entrepreneur or you’re a real-life “bricks and mortar” entrepreneur dealing with customers face-to-face, it’s crucially important in both scenarios that you have your “Unique Value Proposition”….