The Zondra Evans Story -
After 40 loyal years as a corporate employee, Zondra Evans was suddenly made redundant. While others around her saw it as the end of the world, Ms Evans “had an exit strategy …so [she] blew the dust off it and started to implement” – and her amazing post-corporate incarnation has, in just 5 short years, transformed her from employee to Founder of a TV Network, Executive TV Producer, and coach and teacher, showing entrepreneurs how to pivot and create another stream of revenue for their valuable content.
Transcript
This is the She’s All That video podcast – “conversations with women doing awesome shit”. I’m your host September Smith. And in this season, it’s all about the transformation that women are making in the aftermath of the “midlife bomb” as I call it. Those unforeseen events, illness loss, a career termination, a battle and awakening a transformation events that are loved into our lives like a grenade, detonating the life that we’ve been living for decades and making it impossible to ever go back. When this happens, we are left to dust ourselves off, figure it out and find our own way forward.
While the lens of popular culture is often on the tragedy in the trauma and the injury and damage that it inflicts, I want to celebrate women who are only made stronger but what they experienced, we need to hear those stories to know that building that new life, that new incarnation, from the pieces of what was is not just possible, it may be the best thing you’ll ever do. Today, I’m talking with Zondra Evans, who is a businesswoman, Best Selling Author and the founder of Zondra TV network, a multiple international award winning TV network with a global reach of 500 million viewers and users. And she’s also the executive producer of many shows found on this Dallas based network. Literally Zondra is “all that”. This is just the current incarnation of Ms. Evans. And today she’s going to tell us the story of how that came to be. Zondra. Welcome, and thanks so much for being here with me.
Zondra Evans
Oh, September – thank you so much for having me.
September Smith
Oh, I can’t wait to get into your story, what you’re doing now and everything that got you to where you are. You’ve not always been a TV producer and media maven. But tell me about this, this new this latest chapter, tell me a little bit about ZondraTV and what you’ve built in the five years since this chapter started?
Zondra Evans
Yeah, you know, September, I don’t think that I actually, this was not, you know, defined in my exit strategy I, I kind of fell into this, God said, and I said yes. To the calling. And you know, a media is one of the seven mountains of influence. And I said yes to being a leader in media, and to really help form a shape and craft, the journey of a small business entrepreneur. So it’s all about making sure small business actually has, you know, all the assets and resources that they need, in order to be effective in business and marketing and advertisement is key. More importantly, digital marketing and advertisement.
September Smith
So it’s not Zondra TV network is not just producing content for people to watch. You also work with small business owners. Yeah, absolutely.
Zondra Evans
So you know, we got a couple of tracks of business. So you know, my main track of business is that I work one to one with small business entrepreneurs, we are a full service, digital marketing, and advertisement firm. But what makes us different is that we own TV, TV network, and we own TV distribution. So I don’t have to pitch you to be on TV, I can guarantee you that you’ll be on TV, I don’t have to pitch you to a magazine, I can guarantee that I can play see in a magazine. And so because we have the ability to, you know, place people on TV, it gives us the ability to really help a small business, not only be interviewed on TV, but have a small business commercial, you can have a commercial on TV that’s playing on Amazon, Roku, Apple and guess what, and Hulu too. So just really excited about what we’re able to do.
September Smith
That is just amazing. That’s that’s mind blowing. But you didn’t start out in media. Where did you get your start? What was your corporate background, your professional background? And well, I guess we’ll get to that what was the event that flipped you over to Zondra TV?
I worked in corporate for, you know, 40 years, and I got the golden handshake and decided I'd shake their hand back and I would hire myself.
– Zondra Evans
So golden handshake is, you know, I got laid off from a job that – I’d never gotten laid off in 40 years, I’d never lost a job I’d never been on put on the list. And I got put on the list. And I you know, it was crazy because I was hopping and skipping through the halls grinning. And everybody around me that also got it, you know, the boot in the Golden Handshake. They it wasn’t golden for them. They were crying and sobbing and I was I found myself handing out tissues. I was like, This is too much for me. But then I had to say Zondra! What’s wrong with you? And so when I really looked at it, it’s simply because
I had an exit strategy. And so I blew the dust off of it and started to implement.
– Zondra Evans
My strategy wasn’t TV, it was to, you know, certified coach. So I wanted to coach women on how to earn that, you know, seat at the leadership table.
September Smith
So, unlike all the other people that were in the hall, needing tissues that day, you saw it coming, you had the foresight, you were putting things in place and you had, as you said, your exit strategy in place.
Zondra Evans
I don’t know that I knew what’s coming. Now, I would not tell you that. But what I will tell you is that if you’re in a corporate position, today,
there are two things that you can bank on that will happen during the course of your career: you're either going to get the golden handshake that they initiate, or you're going to give the golden handshake that you initiate.
– Zondra Evans
And that basically means either you’re going to lose a job, or you’re gonna walk away from a job. There, nothing is forever, forever lasting, that you think that and never will happen.
I encourage people to...develop your exit strategy in good times because you'll have more opportunities available to you to think about, what do you really want to do if one of you pulls the trigger? Somebody's gonna pull the trigger sooner or later.
– Zondra Evans
I encourage people to do that in your good times, when you’re making those six figure incomes and making that money, develop your exit strategy and good times, because you’ll have more opportunities available to you to think about, what do you really want to do? If one of y’all pulls the trigger? Somebody’s gonna pull the trigger? Sooner or later?
September Smith
I think that’s just brilliant. And I mean, it just makes so much sense. I mean, particularly for a very under discussed situation is the fact that women over the age of 50, particularly if they’re professionals, and making good money, quite often end up being the lead out of their position. And if you don’t have this, yeah, exit strategy. And this, this, this attitude of like, like you said, somebody is gonna pull the trigger, and it better be me.
Zondra Evans
Yeah, I’d rather be the one pulling the trigger. But but but here’s the thing,
even if the trigger gets pulled, if you have that solid exit strategy, you still feel in control. And that's the thing, you want to be in control, you want to control your destiny.
– Zondra Evans
You want to decide where is it that I would like to go? What would I like to do what is going to feel my cup, and so I knew what was going to fill my cup. And that was to pour into women differentially. And so my, that’s what I did when I first left corporate, but then this TV thing happened, that allows me to pour out in the, you know, to millions versus one-to-one or maybe one to 50.
September Smith
I want to definitely come back to the television thing and pouring into millions, um, a lot of people have, as you and I both, there’s the employee mentality. And there’s the entrepreneurial mentality. When people are employed, particularly for 40 years, you said, quite often, that’s the identity. I’m an employee. And this is what I do. And I will remain that. Have you always had that kind of entrepreneurial mindset and streak through you even though you were employed?
Zondra Evans
I’m asked as so many times. And so the answer is yes. Even though I was a loyal employee for 40 years, I’ve only worked at two companies. So you know, I’m extremely loyal. I always had a side hustle, you know, I was always that person that had a something else that I was doing. There was entrepreneurial. So I feel like I’ve been an entrepreneurial entrepreneur, excuse me, most of my life, even being in corporate because I have designed even in corporate, some roles for myself that didn’t exist that allowed me to feel that entrepreneurial spirit, even in within a corporate environment, I think you can do that. But you got to be clear about who you are, and why you’re here. So I’ve always had that, you know, some kind of side hustle. But when I really look at my DNA, my history, you know, who I am my genealogy if you want to look at it, you know, I have entrepreneurs in my family. And I didn’t realize you know, that my, my great grandmother, as an example, I owned a company store and, you know, bought land. And so she was an entrepreneur in every way. And I think that I, so that’s in my DNA, and then I can think about, you know, other people in my family. So I think that’s part of who I am.
September Smith
So, what were you doing or what skill sets were you using and developing over those 40 years that kind of fed into and paved the way for what you have now created? Or was was there like a natural flow?
Zondra Evans
I think leadership is universal. And so to me, you know, people want to be treated with respect and appreciation and honored. And I guess I always The 40 years in corporate, you know, and I have various different jobs. But one of the things that I always, you know, kind of taught other leaders is it most people, you know, probably about 98% of the people that come to a job every day don’t come to do a bad job, they actually don’t come saying I’m gonna take a shower use. So you know, driving traffic, do what I do, and then get there just to do a bad job. I really don’t believe that. But I what I do believe is that we as leaders need to learn how to meet people where they are, and what I call sweet spot leadership, learn how to be a sweet spot leadership and all change eyes.
September Smith
Now you had that you were doing that prior to moving into? Yeah, and sure, yeah, how does that show up now in ZondraTV, and all the work you do with small businesses?
Zondra Evans
I don’t know when I think about, you know, small businesses, I get to coach a lot. And I really help people see their sweet spot. Even when you interview on my show, I interviewed you about your sweet spot, not just about your business, but your sweet spot of it. Because I think when you tap into that, there’s a passion that comes forth, that doesn’t come forth when you just kind of like talk about on the business owner, if so, and so. But if I really talk about your sweet spot, you seem to light up. And so that’s my goal is to share people’s sweet spot of leadership and how that is playing out in their business.
September Smith
There was something when you’re working with them that they already knew, and you’re helping them develop an amplify it or is this a whole discovery?
Zondra Evans
You know, I think part of it is a discovery because I and I think that we all know, kind of our sweet spot, but you know, I think we struggle with, you know, how much money is that gonna make? How will I pay for my rent, I will I will get up provide for my family. And those are the things that you don’t need to think about what you need to think about is who you are and why you’re here. What is that sweet spot for you? And then it will come on how you can monetize that sweet spot. And I think that I find that most people that are really successful and their business really understands their sweet spot.
September Smith
Yeah, I can totally see that. I mean, if you’re really going to flourish, you’ve got to be doing what you love and flow doing.
Zondra Evans
Absolutely.
September Smith
So you said when you first left corporate post Golden Handshake, and you were getting started, you already knew you wanted to be coaching. Oh, god, yes. So, first of all, first of all, why? And then and then like, how did not everybody becomes a coach ends up with a TV network.
Zondra Evans
It’s so crazy. I knew I wanted to be a coach. But here’s the thing, I felt like I was in genius. So when I was in corporate, and I knew that I wanted to be a coach, I had been coaching for years when it wasn’t even called coaching. It was called mentoring. So you know, I’m dating myself, that’s how far back I’ve been coaching when I worked used to work for Intel. Either way, I would walk in the building and not have my little roller briefcase and I’d have women coming up to me going I want to be like you and I would tell them no, you don’t you want to be like you.
I can help you to tap into your greatness so that you could be you. Because when you understand that you're going to soar.
– Zondra Evans
September Smith
Usually when there’s a woman coming and sauntering into her amazing corporate job with her roller briefcase. She’s not about to share the spotlight, nor her wisdom, nor any of the power. Where did that generosity come from that you wanted to not only share it, but also to help them identify their sweet spot.
Zondra Evans
you know, I guess I’ve been working on you know, Legacy type work all my life, I just have a core belief that there’s enough out here for everybody. And in my opinion, there is nothing better in life than for me to share. And to help you tap into your greatness so that you can live the life that I know you deserve. That’s important to me, I want to leave something behind. I want people to say, you know, I remember something that Sandra Evans taught me. And that helped me to be able to propel to the next level that that’s what life is about. It’s funny for everybody. We all can be leaders. We all continue at the corporate table. And it’s a lot of tables out here.
September Smith
Yeah, and by sharing that, yeah, you’re just increasing the energetic volume. It’s gonna take it away from you. Yeah, but that that’s a very rare Outlook. So you took that into coaching.
Zondra Evans
It took it into coaching. And so you’re like, but here’s the thing. I got the comedy to pay for it. And good stuff in good times and good times. So their employees were coming up to me going I want to be coached by you. And I was like, Sure, because that’ll count one day for coaching hours. And I started, you know, just keeping track of the hours and the people that were coming. And they were coming on a regular basis. And so I was carving out time out of my corporate job to coach these people in their environment. And I wasn’t really being paid to do that, right. But when it was time, I went to them and said, I think that it would really, really be beneficial. I’ve never asked for anything much, but I would love for you to pay for me to get a coaching certification. And they had me write a little look, I felt like a thesis. They had me write, you know, the, the capability statement and why this is important. And guess what, and I attached all the hours that I’ve been doing on my own, that I’m coaching their people. And so I’ve won that fight, and they paid for me to get my coaching certification, which is just kind of continuing education. And so one of the things that that taught me is that you could be working for a company, and you could have a development plan.
If 10 to 15% of your development plan isn't focused on improving you, something's wrong...The most valuable asset and the true resource is you.
– Zondra Evans
it can’t just be focused on the goals of the company, because after all, the most valuable asset and the true resource is you, you are the commodity, therefore, investing in that differentially for you is important.
September Smith
But that is such an alien mindset to most people who are employees, I just worked for the company, it’s almost like the company is their identity.
Zondra Evans
Your identity is your identity with or without a company or without a business...when you really understand who you are, and why you're here, you understand that...they hired you because you were the asset, and they needed your intellectual knowledge in order to take them to the next level. Now, who has the power?
– Zondra Evans
September Smith
At what point in your life did that knowledge flip on? Because that is actually such a rare thing. Where did you learn that?
Zondra Evans
You know, I don’t know that I learned it. I think that, you know, being a motivational speaker, first of all, you know, you hear a lot of people, you research on a lot of people, you know, think about things, I have a lot of thoughts that come across my mind, I think God because he gives me a very unique way to be able to present those thoughts. So So I just think it came about probably about 15 years ago, that I just was like, wait a minute, we got this thing all backwards? Yeah, you know, I’m the value here. If all the employees left at one time, the company would go out of business. That doesn’t tell you, yeah, that tells you that you’re the most valuable asset.
September Smith
the very fact that you were conscious of that is not only amazing, but it’s also a good thing, because otherwise Zondra TV would not exist. So you get started with, with this amazing mindset, working with people that you’ve already had years and years of experience. Where did the little TV thing show up? And how did you know that the path you wanted to or that you wanted to follow or should follow?
Zondra Evans
The TV thing was never “Oh, I’m gonna be a talk show host,” it was nothing like that September, it really was
The power of investing in you.
– Zondra Evans
And so I believe that, you know, if I believe that I’m the most valuable asset. Now I’m not saying that pompously, I’m just saying, No brag just fact, I believe that I’m good at what I do. I think that, you know, my value system is rich and very sturdy. So then if I believe that, then I have to be willing to differentially invest in the most valuable asset on this earth, and it’s me.
September Smith
You use the term differential investing a few times. Define that.
Zondra Evans
It means being able to invest in yourself. Not just looking at what the cost is. monetarily, but what the what the what the result is going to be for you the next level of growth for you. So yeah, I don’t look at everything with money because if I looked at everything with money, I’d miss my opportunity. I miss what I call your blue rose moment. And so for me it you know, when I hire a PR agent, and wait a minute and wait a man who hires a PR agent, to get on a bigger stage to speak You kind of you actually would go get you a talent agent, you know, go get an agent, give me a note, but I hired a PR PR. And, and so when I hired her, it ended up being that she started booking me on TV and radio. And they were eating me up and I Okay, cuz I didn’t even know, I was just like, This is so much fun. Yay. So I was just literally, you know, going through these interviews, and they were asking me to come back, or they were holding me over after break. And you know, and I don’t happen, and some of these after the fact, I knew that I should have been paying two or $3,000 for these interviews, and I paid $0. And they were asking me to stay over. So that’s really how TV really happened. Um, TV started to kind of, um, I was being magnetic. They, they really liked me. And so I teased around with a TV network out of Dallas. One time I did an interview, I said, y’all know, y’all want to have a show of me. I was just kidding. I wasn’t really serious. But that’s exactly what happened. So I ended up in the, you know, being on their network for about two years as well. So I, you know, that’s what happened. I started interviewing and people were like, you’re delightful. Your your thought process is so different. Because it is different. You know, the way I see things, and the way I talk about things is, it’s uniquely different, but that’s who I am.
Differential investing - being able to invest in yourself. Not just looking at what the cost is monetarily, but what the result is going to be for the next level of growth for you
– Zondra Evans
September Smith
Mm hmm. So you’re on this networks, you’re on the network for two years, you’ve got your own show. At what point did you think to yourself, because again, it’s not a mental leap that most people make is like, I’m going to have my own network. How’d that happen?
Zondra Evans
It was a fluke. So first of all, I bought my first Roku channel, I have to tell you about that, because that was about five years ago, I bought my first Roku channel three days before, I had heard God speak to me saying that I was to film, Fireside Chat professionally, it was on my vision board. So everybody need a vision board is important I had on my vision board. And but I heard a voice, you know, filming professionally and I was like, why it’s gonna go on YouTube like everybody else, right? I mean, really, when you think about it’s like, it’s gonna go on YouTube like everybody else. And so I said, Okay, I’m gonna do it. So I called and got somebody to do it. But three days before they came in to actually film it professionally. I got offered a Roku channel to buy it. And I prayed about it and I bought it. And you know, from there, I went to Comcast cable from Comcast Cable I went to, you know, biz TV out of Arlington from biz TV in August of 2019. I heard a little voice that said, build the network. And I was like, it’s a lot of money. Where does money coming from? You know, and at the same time, I was feeling that I should not be a borrower, but I was to be a lender. And I was like, okay, okay, I’m gonna sell my house for this vision. I’m crazy, right? I sold my house for this vision. And then I built the network about a week and a half later, after I started building the network. I heard little small voices said and help to to teach people what I’ve taught you. And I was like, what? I was like, that sounds like an incubator. So that’s how we came up with the incubator. I called my PR agent, I said, I just heard a voice I need to build like something like an incubator, she said, then let’s build it. And so we built it in August of 19. We built the network, we built the incubator, and then we know what happened in 20.
September Smith
I was going to say, I mean, all the plans and all the things that we were putting in place and 19 and going into 20, we had no idea what was coming how, why did come the pandemic and all the interruptions and pandemonium? How did how did that impact your business?
Zondra Evans
I think I was in shock like everybody else at the beginning, because I have a studio, I have a physical TV studio. So I was like, Okay, I can’t you understand you, okay, we’re gonna have it and I could be essential. But I didn’t want to put small businesses at risk, and you know, all that kind of stuff. So I was just being a good steward, and staying in. And I heard low voices said, you know, all the people that said they wanted to be on your network in 2019. When you were giggling like, I don’t have a network, what are you talking about? Make a list. I made a list. I invited them to zoom. It was seven of them. Five of them said yes, immediately. Within 30 days, I had 12 small business entrepreneurs that were pivoting their business into becoming a TV producer.
That’s that’s what I did during the pandemic. I developed them as TV producers. I taught them how to posture in the media. I taught them how to have an intro and outro I taught them everything they needed to know about streaming TV and We even filmed them towards the end of 2020 people start coming in, flying in and we filmed them, following all COVID, you know, safe protocol and their shows were on TV by January 2022. And we did this was, I mean, 2021 Excuse me, it was just amazing. So that’s what we did. And then from there, it caught on like wildfire. So now, season two incubator, we’re in the ninth month, it started in 21. And I have 11 producers that are being developed there. And one of them is in, in the Bahamas, and she’s a producer with a production company in the Bahamas. And then now we’re starting season three of the incubator, and we’ve already got seven small business entrepreneurs, it’s pivoting into being producers. So it’s a thing like get on streaming today, you know, streaming TV is the way to go. That’s how people are ingesting. And so what we have found is that it creates another stream of income and revenue that we never thought about as a small business. So I guess I’m a pioneer in this space.
September Smith
So tell me more about the, the incubator This is where you take business people now are they business people that were already media based or totally unrelated to media, you brought them in, they become producers, I’m not even sure what that entails. And that got this whole new stream of income?
Zondra Evans
Everybody is not media. And matter of fact, I don’t think anybody gets media, maybe, you know, the, the lady in Jamaica, in the Bahamas, that actually is a producer. But that’s not my norm, my norm is it’s a small business entrepreneur, that maybe believes that they not maybe they believe that they have a larger message and would like to scale and grow their business globally. And so those are the folks that come to me, and what we do is we help you miss your business, because I don’t believe in having this and that in the end, it’s kind of you know, all dysfunctional and, and kind of not, not cohesive, I don’t believe in uncle his sadness. So part of my my job is to help them to nest their business and into TV production, so that it flows as a part of what you do. And that’s been, you know, our success. It’s a 12 month virtual program. And I like to say virtual live program, because I teach every month, the incubator, I teach it myself for two hours, because my core belief is if I don’t have two hours to give alive, and I try to make everything automated, where we’ll our communication skills and our ability to be one with another, I think we’ll lose everything. So I believe that the Live is the way to go. And so we do it live, and then the recording is available. And then we do a live one on one once a month, where we talk about their business and how to make it work for them. And then we in the media incubator is also a full marketing and advertisement package. So not only are you you know, getting taught how to be a producer, not only are we creating content for you on TV, and not only are we streaming across every streaming platform known to man or woman, but we are also giving you marketing and advertisement so that your marketing and positioning your digital footprint to be strong in this arena.
September Smith
So when you cut them loose at the end of the 12 months, what do these new businesses now have? Have they got? They are they still working with you as a channel on ZondraTV?
Zondra Evans
Yeah, we don’t believe in just turning you loose. So after you finish after one year, you get a second year that we call, you know, a business transition. Because in year two, we need to develop whether or not you’re going to continue to be a producer, are you going to be an executive producer and having your own downloadable channel And so based on which track you’re choosing, then we work with you 12 months after you know your they incubator once a month, you have a one on one where we’re talking about how to position stuff for you. So that’s how I get to use my coaching skills on TV or with Divi, I should say. So yeah, it’s it’s really a two year program, which I don’t believe in developing one hit wonders. So you know, all of my people are coming back for season two, you know, to do their next season and we’re just figuring out how to monetize and get that money. Train started for them. It’s really important, but we have the infrastructure in place to make it easy for them.
September Smith
Wow. So, from everything we’ve talked about, I can’t help but think that you have the plan for the next thing, where where do you go from here? What are your, what’s on your vision board?
Zondra Evans
Well, let me tell you, I. So you mentioned the executive producer, right. So just to give you my mindset and how I think about things, we have already developed the appropriate infrastructure in Zondra. TV network, that when our producers are ready to pivot to be an executive producer, where they now have their own downloadable channel, it will cost 1/3 of the cost that it would normally cost you in order to get your own channel. But that channel will be powered by Zondra. TV network. And so own downloadable channel will legitimize and socialize you by putting our content around your channel. So you come out the gate with other shows, so that it drives people to come watch. And so that’s next on the horizon, executive producers. And then the other thing is that we’re talking about creating a major radio show.
September Smith
So, why radio? So many people think radio’s dead.
Zondra Evans
We have the opportunity to strip the audio out of our shows, and also create a double revenue stream there. So that’s next on the horizon, just using audio only because we have the audio video, it’s on TV. And of course, we want everybody to go to TV to watch because it’s much more there. I think having the audio track of some of the interviews and the things that have occurred in the studio is amazing. So we want to capture that from an audio standpoint, too.
September Smith
Yeah. We’ve seen that both in podcasts and in clubhouse – and the persistent life of radio, that audio is definitely here to stay.
Zondra Evans
Here in Dallas, we have Fishbowl Radio, I’m giving a shout out to Sammy. I know her and it may be the thing to do to get our own little radio network.
The next thing is we’re developing a nonprofit.
September Smith
What’s that about?
Zondra Evans
Well, because I have a love for small business, I had already developed materials, in my for profit lane, about helping small business stay in business. But we really want a nonprofit where larger companies are differentially investing in full media packages for small businesses, to help them stay in business and get global exposure. And so we’re going to develop a nonprofit for that have fund-raisers and do the whole nine. So we’re in the process of making that happen.
September Smith
So I have to ask, I mean, what everything that you’re describing here today is just so exciting. So imaginative, so creative, so fun. When you, five years – just five years ago, got that golden handshake. Yes, you had the foresight, you had the exit strategy. Could you have imagined that starting over midlife, you would have even created a 10th of all this.
Zondra Evans
You pinch yourself now, you know? I didn’t imagine it, but if it here’s the thing, a lot of times we can’t imagine that, because we don’t know what it’s gonna all look look like? No, I didn’t think I would be on TV. I didn’t think I’d own a TV network. I didn’t think I would have 35 different producers and different shows. I didn’t think there’d be an incubator. I didn’t think I’d be selling commercial slots. I didn’t think that I would be interviewing small businesses and telling their story, which highlights their sweet spot leadership and what they’ve done in their business. I didn’t see any of that. But I will say this, but what I did see is the greatness that resided inside of me, and I knew that I had more than what I had poured into a corporation.
I knew that if I poured just a quarter of what I poured into a corporation into myself, I had nothing but success on my hands.
– Zondra Evans
September Smith
The whole time you were saying that I was thinking, it’s belief.
Zondra Evans
I believe it, I don’t have nobody had to play, I believe that I’m good. Not good. Like, I don’t feel that good. And when I’m talking about is, I know that I have a mind to be able to reason and to think and to come up with creative ideas. And also know that I’m silly enough to go after him, like, you know, God, take care of babies and fools. So, you know, you hear me, you know, foolish enough to run on this vision. But I wouldn’t change one thing, and it’s been hard. It’s been tough. You know, I’ve did like this sometimes, like, I’m not gonna make payroll, he, you know, he can end on payroll, and he can end on Oh, my God, we’re, we’re busting all the seams, and we need to move again, do I dare make an offer on on this, you know, it’s like, three or $400 less than what they’re asking. But see, I’m courageously intentional enough to go, I will do it. So I did, and it worked out. And so now we just moved into a new studio with 400 more square feet for $90 more a month. That’s the kind of living I believe in. But I will have to tell you, I tell everybody, I’m a woman of faith. I’m on a faith walk. I trust God. And I know that he has my hand and that all of this is working out for my good. So I just keep on creating.
September Smith
It’s just amazing. Oh, my, so Zondra. The proper name for the for the program is the?
Zondra Evans
It’s called. It’s called the TV Media Incubator.
September Smith
And you were telling us about people going through the first, second and third iterations. When does the next one start?
Zondra Evans
It starts January sixth. Oh, so that’s coming up. It’s coming up. It’s coming up January 6, but there’s still time, you know, you can just always go to be on Zee tv.com. And there is an informational that I do once a month. In fact, that informational is tonight. But every first Wednesday of the month, at six o’clock pm Central Standard Time, I talk about, you know, incubator, I talk about commercials, I talk about being featured on TV, I talk about those things, because I think it’s important for small business to know that you need to invest in the most valuable asset and that is you and your business. Don’t slack. You know, like people are like, season up right now. Because it’s q4, it’s almost the end of the year. And you want to finish strong, but it the same finish strong that you should have, or wanting to run hard in q4, you have to run hard in q1, two and three as well. So you don’t you know, seize up and q4 you actually like put the pedal to the metal and actually start thinking about what 22 is going to look like for you. So that’s just magic.
September Smith
I’ll make sure that I’ve got all the links to your program, to the information website and to your your monthly event where people can get a look at that. Thank you so much for being here today. sharing this story. This is just so so inspirational about somebody who’s just living this totally different life, had the foresight in the plan. Got the handshake and look where she’s taking it. It’s been a pleasure hearing about it’s under thank you so much.
Zondra Evans
Thank you September. I appreciate it. I hope that your listeners will absolutely receive something that will change and craft and formulate their life differentially
wonderful.
This amazing conversation is one woman’s efforts to use podcast guest appearances to get her very important message out to the world. Whether it’s to build her business, her audience or credibility, or even rebuild her life. These women know that co-creating amazing interview recordings on other people’s podcasts that will be promoted and broadcast from all of the major podcast platforms for years to come is a smart way to be building their brand and getting their message out. Whether it’s to grow your speaking career to get more widely known or to better position yourself as the authority you really are. Strategic podcast guesting is a savvy move. We can help you figure out your best strategy and get you rapidly and effectively launched leveraging this powerful medium. Contact us at September@ofcoursepro.com or book a complimentary consultation call. The links are in the notes of this podcast. Join the ranks of people making podcast guesting really work for them.
Let’s get you started.
September Smith
Hi - I'm September Smith
With 15+ years experience with online tech & tools, audio/video media and growing your business, I help entrepreneurs learn how to use media opportunities like podcast guesting to rapidly build their brand.
Whether it’s to grow your speaking career, to get more widely known or to better position yourself as the authority you really are – strategic podcast guesting is a savvy move. I can help you figure out your best strategy and get you rapidly and effectively launched leveraging this powerful medium.
Contact me at september@ofcoursepro.com – or book a complimentary consultation call. Join the ranks of people making guesting really work for them! Let’s get YOU started
